Tuesday, 25 September 2012

Fonts - The Hunger Games

 

The font used for "The Hunger Games" movie posters is very similar to Bank Gothic. Bank Gothic looks like this:
 I think this font is good because it is very bold and the x-height isn't too large. I like how the stems and shoulders are all the same width because it makes the font look more rigid. This is a sans serif font which makes the lettering look more prominent in my opinion. It is a good choice of font for this poster because it is an action type film and the strength of the letters adds to that.
Bank Gothic has also previously been used in film advertisements. For example:
The Day After Tomorrow - an action/disaster film
Hancock - an action film
 
Bank Gothic is always used in a strong, action type style because it is so recognisable. 

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